An Introduction to Branding Diploma Course

COURSE INFORMATION

Certified Course
Accredited Course
10 Modules
Study Group Access

ACCREDITATIONS

QLSCPD
An Introduction to Branding Diploma Course
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What Will You Learn?

Behind every successful business is a powerful brand identity. Dive into our Introduction to Branding course to master the core components of forging an impactful brand voice. Discover how to craft a memorable and trustworthy brand that resonates with customers and accelerates your impact.

At the heart of every business success is a magnetic brand identity. Our branding course offers a deep dive into the intricacies of shaping a brand voice that captures attention and fosters enduring loyalty.

This course meticulously guides you through the essence of branding, from foundational principles to strategic execution. Discover the harmony of a consistent brand voice melded with an impactful visual narrative.

Unravel the importance of brand positioning - a vital ingredient in ensuring your brand's commanding presence. In our world saturated with countless choices, a robust brand identity is a beacon for consumers, directing them toward trust and allegiance.

Understand the importance of crafting a coherent brand narrative and forming a strong visual identity. Become familiar with the concept of position and its relevance in contributing to an impactful brand identity.

This online branding course provides you with the knowledge and tools necessary to craft a brand identity that doesn't just leave a mark but a legacy.

This course explores:

  • How to define a brand and what constitutes a brand identity.
  • The components of developing a brand voice.
  • How to create your brand’s values.
  • Identifying your target audience.
  • The concept of positioning and its relevance to branding.
  • How to form a brand’s visual identity.
  • The essential elements of logos and logo creation.
  • Designing and implementing a brand marketing campaign.
Brand identity stationery mock-up

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Introduction
  • Part 1: What Do We Mean When We Talk about Brands?
  • Part 2: The History of Branding
  • Part 3: The Reason Even Small Businesses Should Have a Brand
  • Part 4: The Principles of a Strong Brand
  • Test Your Knowledge
  • Key Learning Points
  • Module 1: Assessment
  • Part 1: What is Meant by Brand Identity?
  • Part 2: The Relevance of Brand Identity to Your Business Success
  • Part 3: What is ‘Brand Voice’?
  • Part 4: The Challenges of Maintaining Consistency in a Brand Voice
  • Test Your Knowledge
  • Key Learning Points
  • Module 2: Assessment
  • Part 1: Brand Values
  • Part 2: Purpose as Mission
  • Part 3: Your Brand Promise
  • Test Your Knowledge
  • Key Learning Points
  • Module 3: Assessment
  • Part 1: Understanding Brand Targeting
  • Part 2: Key Aspects of Brand Targeting
  • Part 3: Brand Positioning
  • Part 4: Key Elements of Brand Positioning
  • Test Your Knowledge
  • Key Learning Points
  • Module 4: Assessment
  • Part 1: Exploring the 3Cs of Your Brand
  • Part 2: Understanding Your Business’s Core Competencies
  • Part 3: Who Are Your Customers?
  • Part 4: Customer Personas
  • Part 5: Customer Journey Mapping
  • Part 6: Getting to Know the Competitive Landscape
  • Test Your Knowledge
  • Key Learning Points
  • Module 5: Assessment
  • Part 1: Considerations for Your Visual Identity
  • Part 2: The Basics of Colour
  • Part 3: Building a Design Persona
  • Part 4: Creating a Vision Board for Your Brand’s Identity
  • Test Your Knowledge
  • Key Learning Points
  • Module 6: Assessment
  • Part 1: The Importance of a Logo
  • Part 2: What to Consider When Creating a Logo
  • Part 3: Steps to Designing Your Brand Logo
  • Part 4: Logo Guidelines and Documentation
  • Test Your Knowledge
  • Key Learning Points
  • Module 7: Assessment
  • Part 1: Why You Should Always Test Your Brand
  • Part 2: Surveys and Questionnaires
  • Part 3: Focus Groups and Interviews
  • Part 4: Social Media Testing
  • Part 5: Examples of Successful Brand Testing Strategies
  • Test Your Knowledge
  • Key Learning Points
  • Module 8: Assessment
  • Part 1: What are Brand Guidelines?
  • Part 2: The Importance of Brand Guidelines
  • Part 3: Challenges in Implementing Brand Guidelines
  • Test Your Knowledge
  • Key Learning Points
  • Module 9: Assessment
  • Part 1: Getting Ready to Market Your Brand
  • Part 2: Your Brand Marketing Campaign
  • Part 3: Implementation and Execution
  • Test Your Knowledge
  • Key Learning Points
  • Conclusion
  • Module 10: Assessment
Who Would Benefit from This Course?

Entrepreneurs and business owners looking to carve out a distinct space in the marketplace will find this course a comprehensive introduction to branding. Marketing professionals and communication specialists aiming to deepen their understanding of branding and elevate their strategies will also benefit greatly.

This branding course will also be useful for graphic designers and creative minds eager to grasp brand storytelling. Moreover, this course will also benefit anyone passionate about building and nurturing a brand that stands the test of time.

3d Illustration of the word brand
Accreditations

An Introduction to Branding Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.

This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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An Introduction to Branding Diploma Course
US$160.77
An Introduction to Branding Diploma Course
An Introduction to Branding Diploma Course
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US$160.77