Copywriting Diploma Course

COURSE INFORMATION

Certified Course
Accredited Course
10 Modules
Study Group Access

Copywriting Diploma Course

ACCREDITATIONS

QLSCPD
Copywriting Diploma Course
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What Will You Learn?

Weaving messages using words as their fibres, copywriters are tasked with conveying messages via a plethora of media – connecting with emotions to enlighten, thrill, sell, or persuade varying audiences.

The Copywriting Diploma Course will help you to learn the skills you need to craft engaging copy. You’ll learn the basic elements of copywriting, key concepts, and special techniques, along with how to communicate clearly across various media, develop your tone of voice and style, the best way to present your work, polish your copy, and practice and develop your creative skills to become an amazing copywriter!

Beginning with a comprehensive introduction to the fundamentals of copywriting, you’ll learn the basics of copywriting, tone and style.

We’ll examine how to go about finding your voice, what makes an engaging headline, and how to communicate clearly to different audiences. You’ll learn about the importance of structure and clarity and how to carry out research to ensure the information you provide is reliable and fact-checked. The course also provides valuable insights into the use of taglines, figurative language, and calls to action in copywriting.

We’ll explore the main methods of copywriting in advertising and marketing, the processes and steps that are followed in printed media, such as magazines and newsletters, and the main characteristics, techniques and features of digital copywriting.

The course examines the concept and fundamental aspects of storytelling. You’ll consider its importance and when to use it, and discover the steps and techniques used in creating narrative copy.

Presenting your work is a skill in itself. We’ll explore the best ways to present your copy and provide advice to use with your clients and target audiences when pitching your first work. The course also provides numerous copywriting tips and tricks.

By studying this course, you will:

  • Discover the foundations of copywriting and how to build on them 
  • Become familiar with key concepts, such as structure, clarity, reliability, taglines, figurative language, and calls to action
  • Learn the methods of specific copywriting styles – advertising, marketing, print, and digital media
  • Examine when and how to use storytelling
  • Understand the best way to present your work
  • Receive copywriting tips and tricks

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Introduction
  • Part 1: What is Copywriting?
  • Part 2: Key Principles of Copywriting
  • Part 3: Tone and Style
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 1 Assessment
  • Part 1: Attention-Grabbing Headlines
  • Part 2: Types of Headlines
  • Part 3: How Do Headlines Work?
  • Part 4: Developing Your Own Voice
  • Part 5: Choosing a Style
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 2 Assessment
  • Part 1: Structure in Copy
  • Part 2: Clarity and Reliability in Copywriting
  • Part 3: Delivering Great Copy
  • Part 4: Editing
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 3 Assessment
  • Part 1: Taglines
  • Part 2: Figurative Language
  • Part 3: Calls to Action
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 4 Assessment
  • Part 1: Advertising vs Marketing
  • Part 2: Advertising
  • Part 3: Marketing
  • Part 4: Creativity in Marketing and Advertising
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 5 Assessment
  • Part 1: Magazines and Newsletters
  • Part 2: Writing for Newsletters
  • Part 3: Design, Tone of Voice and Quality
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 6 Assessment
  • Part 1: Websites
  • Part 2: Copywriting for Digital Media
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 7 Assessment
  • Part 1: What is Storytelling?
  • Part 2: Incorporating Storytelling into Your Copy
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 8 Assessment
  • Part 1: Presenting Copy
  • Part 2: Presentation Tips to Sell Your Work
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 9 Assessment
  • Part 1: Tips and Tricks in Copywriting
  • Part 2: Self-Awareness in Copywriting
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Conclusion
  • Module 10 Assessment
Who Would Benefit from This Course?

If you’re considering a career in copywriting and looking for a place to start, this course will help you on your way. With clear explanations of copyright theories, practices and techniques, you’ll gain a good understanding of the requirements of the role and how to fulfil them.

Likewise, if you’re already working as a copywriter and looking to improve, this course will help you to review your current skillset, fill any knowledge gaps you may have, and guide you in giving your work some extra polish.

The Copywriting Diploma Course will also be useful to anyone who writes within their role and those working in advertising and marketing.

A copywriter working at a laptop and making notes with a notepad and pen
Accreditations

The Copywriting Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.

This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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Copywriting Diploma Course
US$162.50
Copywriting Diploma Course
Copywriting Diploma Course
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Accredited Course
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US$162.50