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Search Engine Optimisation (SEO) Diploma Course

Certified Course
Accredited Course

Course Information

10 Modules
Lifetime Access
Study Group Access
Multiple Choice Assessments

Accreditations

US$141.37
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What Will You Learn?

If your website is the address of your building, proper search engine optimisation (SEO) is like a good map helping users find that building. Learn SEO online with us and help people to find your website easier and faster.

This SEO course covers everything you need to know about search engine optimisation. You'll learn about guidelines, search engine functionality and ranking, keywords, and good practices. Explore healthy link practices, optimisation for alternative search types, metrics, and international SEO.

Learn SEO – what it is, how search engines function, and the webmaster guidelines for the major search engines. Understand the meaning and importance of key terms, such as crawling, indexing, ranking, and metrics.

Through this search engine optimisation course, you'll explore the specifics of Google SEO and how Google ranks search results. You'll also learn all about keywords, how to research keywords and the tools to use. Discover SEO best practices, how to optimise content, images, and other elements, and the difference between HTTP and HTTPS.

Through this SEO online course, you’ll also learn about the technical aspects of search engine optimisation and how to use links. We'll also explore optimisation for other search types, such as voice search, image search, local search, and video search.

Get to know metrics – track SEO performance, which metrics to track and how to do so through Google. Explore SEO in international markets, how to conduct successful international SEO, and work with Google on this scale.

By studying this course, you will learn about:

  • Key SEO terms
  • Features of Search Engine Result Pages (SERPs)
  • Using keyword research tools
  • SEO tactics to avoid
  • Making web pages designed for users
  • How links are incorporated into websites
  • Optimising for standard and alternative searches
  • Metrics and how to monitor them
  • International SEO
Man holding a phone using a search engine

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Introduction
  • Part 1: Introduction to SEO
  • Part 2: Webmaster Guidelines
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 1 Assessment
  • Part 1: Introduction
  • Part 2: Indexing
  • Part 3: Ranking
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 2 Assessment
  • Part 1: Introduction
  • Part 2: Google Ranking Determination
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 3 Assessment
  • Part 1: Introduction
  • Part 2: Search Volume
  • Part 3: Formatting for Searcher Intent
  • Part 4: Keyword Tools
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 4 Assessment
  • Part 1: Introduction
  • Part 2: Good SEO
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 5 Assessment
  • Part 1: Introduction
  • Part 2: Search Engines and Websites
  • Part 3: Users and Websites
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 6 Assessment
  • Part 1: Introduction to Links
  • Part 2: Healthy Link Profile Practices
  • Part 3: Things to Avoid
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 7 Assessment
  • Part 1: Voice Searching
  • Part 2: Images
  • Part 3: Local Searches for Businesses
  • Part 4: Video
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 8 Assessment
  • Part 1: Introduction to Tracking SEO Performance
  • Part 2: Google Analytics Offerings
  • Part 3: SEO Website Audits
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 9 Assessment
  • Part 1: Introduction
  • Part 2: Successful International SEO
  • Part 3: Working with Google
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Conclusion
  • Module 10 Assessment
Who Would Benefit from This Course?

The Search Engine Optimisation SEO Course will be of great benefit to anyone who owns or is building a website for business or personal use. You may also be working within web design and development (or planning to) or looking to start a career in this field.

Suitable for absolute beginners, this course allows you to gain a complete overview of search engine optimisation. The information within the course ensures you have the tools to improve search engine ranking and optimisation. Discover the basics of how to drive valuable traffic to a website, whilst avoiding potential pitfalls.

Illustration of a computer with data analytics, dashboard and reports
Accreditations

The Search Engine Optimisation (SEO) Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.

This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

A State of the Art
Learning Experience

We provide a state of the art online learning platform, accessible from anywhere, learning available 24/7.

  • Access Your Personalised Course Library

    View your courses in your online course library.

  • On-the-go Learning

    Learn on your mobile, tablet, laptop or via audio.

  • Join our thriving online community

    Over 1 million learners.

  • Lifetime access

    Learn in your own time at your own pace.

A State of the Art Learning Experience
Don’t just take our word for it
Richard Neftin
Richard Neftin
You are on top of it in terms of getting my courses to me and communicating. I appreciate the structure of your website and how accessible and easy to maneuver around in it. Cheers. 5 stars!
Kim Milich
Kim Milich
Centre of Excellence have been fantastic! I am really enjoying my course and finding the materials and videos really helpful. I would highly recommend Centre of Excellence.
Marianna D
Marianna D
The Spiritual Life Coach course was informative and easy to follow. I feel like it's a unique course and I'm proud to have this certificate in my profile now!
Paula
Paula
Spiritual courses are a great resource and provide an excellent foundation for moving forward on your spiritual journey.
Paul Routledge
Paul Routledge
Brilliant set of courses. I recently completed an Egyptology course with them and was so impressed I enrolled into Greek mythology diploma. (I'm doing a masters in classical studies so the Greek mythology course will help). I'd recommend them to anyone who wants to learn new things at their own pace
Bellinda Dunn
Bellinda Dunn
A great range of programs. Likeable and informative presenters. Found the course really reassuring and helpful.
Ed Hove
Ed Hove
Great information. I can take more courses if I get time and money to continue.
Celebrating Your Success
Here at Centre of Excellence we are supremely proud to be at the heart of a vibrant community of hard-working students. The determination and enthusiasm of our students never ceases to impress us and there is nothing better than seeing our graduates go on to succeed in further education, work, business or just life in general!
Best Business Award
Best Business Award
This award is aimed at those that have gone
Learner Of The Year
Learner Of The Year
Have you really pushed the boundaries with
Outstanding Therapist
Outstanding Therapist
Are you helping your clients to make positi
Entrepreneur Award
Entrepreneur Award
Drive, ambition and a mindset for success a
Shining Star Award
Shining Star Award
This award recognises those that have gone
Achievement Award
Achievement Award
Have you gone on to really push the boundar
Contribution Award
Contribution Award
Have you helped to make a big difference to

Frequently Asked Questions

Below you’ll find the answers to the questions that we get asked the most regarding Centre of Excellence

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

Once purchased your course is located in your Learning Centre on our website. Please log in using the same email address that you used when you purchased your course.

You can purchase a printed copy of your course materials at the checkout or from within your Learning Centre at any time after purchasing your course.

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Search Engine Optimisation (SEO) Diploma Course
US$141.37
Search Engine Optimisation (SEO) Diploma Course
Search Engine Optimisation (SEO) Diploma Course
Trustpilot
Certified Course
Accredited Course
380 Users Enrolled
US$141.37