Search Engine Optimisation (SEO)

Learn SEO – what it is, how search engines function, and the webmaster guidelines for the major search engines. Understand the meaning and importance of key terms, such as crawling, indexing, ranking, and metrics.

Through this search engine optimisation course, you'll explore the specifics of Google SEO and how Google ranks search results. You'll also learn all about keywords, how to research keywords and the tools to use. Discover SEO best practices, how to optimise content, images, and other elements, and the difference between HTTP and HTTPS.

Through this SEO online course, you’ll also learn about the technical aspects of search engine optimisation and how to use links. We'll also explore optimisation for other search types, such as voice search, image search, local search, and video search.

Get to know metrics – track SEO performance, which metrics to track and how to do so through Google. Explore SEO in international markets, how to conduct successful international SEO, and work with Google on this scale.

By studying this course, you will learn about:

• Key SEO terms
• Features of Search Engine Result Pages (SERPs)
• Using keyword research tools
• SEO tactics to avoid
• Making web pages designed for users
• How links are incorporated into websites
• Optimising for standard and alternative searches
• Metrics and how to monitor them
• International SEO

The Search Engine Optimisation SEO Course will be of great benefit to anyone who owns or is building a website for business or personal use. You may also be working within web design and development (or planning to) or looking to start a career in this field.

Suitable for absolute beginners, this course allows you to gain a complete overview of search engine optimisation. The information within the course ensures you have the tools to improve search engine ranking and optimisation. Discover the basics of how to drive valuable traffic to a website, whilst avoiding potential pitfalls.