Marketing & PR for Small Businesses Diploma Course

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Accredited Course

Course Information

5 Modules
Lifetime Access
Study Group Access

Accreditations

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What You'll Learn from the Marketing & PR for Small Businesses Course

The Marketing & PR for Small Businesses Course simplifies the learning process with easy-to-understand, straightforward, and useful techniques that you can apply to your business straight away; ensuring straightforward your own strategies, with actionable tactics and results that you can evaluate, build and learn from.

Most small businesses are the manifestation of a dream. The business owner behind them dreams of being their own boss or selling a service or product in which they truly believe. They might be setting up a home business to supplement a low-paying day job, or they may have seen a gap in the market and took the plunge to plug it with an idea that excites them so much they can barely sleep at night.

Rarely does someone go into business because they want to spend hours figuring out ways to persuade customers to engage with them, buy from them, or even notice them. They want to set out their stall and let the success just happen.

In the real world, it doesn’t work that way. In the real world the most critical skills any business, small, medium-sized or otherwise, can have is their ability to communicate – and that, essentially, comes down to marketing and PR. No matter how original or special a small business’s product or service is, without any marketing and PR efforts they will not succeed.

The reason for this is straightforward. Through marketing and PR your product or service has a chance to be promoted to and discovered by potential clients. Without it, those same clients won’t hear about your business. They won’t be able to purchase what you’re offering, and your business will not be able to make sales and will probably close.

It sounds drastic, but the truth is that half of all small businesses in the UK fail within the first five years. While this is a gloomy statistic it can also be used to highlight an important fact: No matter what your business is, marketing and PR can make all the difference between rising up or falling flat.

This Marketing and PR for Small Businesses home study course is thus designed to guide new small business owners (or those thinking about starting their own venture) through the simple steps of how to communicate about their products or services to potential customers.

The course sets out to demystify exactly how a small business can benefit from these two disciplines and offers clear choices on the different marketing and PR tactics that businesses employ today.

Managing marketing and PR is not rocket science. However, it does take time, thought, commitment and a little creativity to incorporate it into your overall business structure and action plan.

In the comfort of your home and in your own time, you can then use this course to become familiar with the principles of marketing and PR and to start developing your individual strategy.

Understanding just how vital marketing and PR are to your burgeoning small business and its future is crucial, but with these first steps, your business is already moving forward.

 

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Part 1: The Difference between Marketing and PR
  • Part 2: What about Marketing and PR in the Digital Space?
  • Module 1 Assessment
  • Part 1: Developing a Strategy
  • Part 2: Creating Your USP
  • Part 3: Exclude to Build a Client Base
  • Part 4: Finalizing Your Strategy
  • Module 2 Assessment
  • Part 1: Different Tactics
  • Part 2: Main Traditional PR Tactics
  • Part 3: Main Digital PR Tactics
  • Module 3 Assessment
  • Part 1: Social Media
  • Part 2: How to Integrate Social Media into a Marketing and PR Strategy
  • Part 3: Other Social Media Networks
  • Module 4 Assessment
  • Part 1: Monitoring and Evaluating Success
  • Part 2: Traditional measurements of success
  • Part 3: Top Metrics for Social Media
  • Module 5 Assessment
Who Would Benefit from the Course?

For those who are setting up their own business or have an established business but would like to grow or is struggling to achieve what you had hoped, the Marketing & PR for Small Businesses Course is essential.

Those who already work within the marketing and PR industries or are interested in doing so will also learn a lot here, as the course provides a wealth of information and tips.

marketing-for-therapists-coaches-diploma-course-1
Accreditations

The Marketing & PR for Small Businesses Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

A State of the Art
Learning Experience

We provide a state of the art online learning platform, accessible from anywhere, learning available 24/7.

  • Access Your Personalised Course Library

    View your courses in your online course library.

  • On-the-go Learning

    Learn on your mobile, tablet, laptop or via audio.

  • Join our thriving online community

    Over 1 million learners.

  • Lifetime access

    Learn in your own time at your own pace.

A State of the Art Learning Experience
Don’t just take our word for it
Richard Neftin
Richard Neftin
You are on top of it in terms of getting my courses to me and communicating. I appreciate the structure of your website and how accessible and easy to maneuver around in it. Cheers. 5 stars!
Kim Milich
Kim Milich
Centre of Excellence have been fantastic! I am really enjoying my course and finding the materials and videos really helpful. I would highly recommend Centre of Excellence.
Marianna D
Marianna D
The Spiritual Life Coach course was informative and easy to follow. I feel like it's a unique course and I'm proud to have this certificate in my profile now!
Paula
Paula
Spiritual courses are a great resource and provide an excellent foundation for moving forward on your spiritual journey.
Paul Routledge
Paul Routledge
Brilliant set of courses. I recently completed an Egyptology course with them and was so impressed I enrolled into Greek mythology diploma. (I'm doing a masters in classical studies so the Greek mythology course will help). I'd recommend them to anyone who wants to learn new things at their own pace
Bellinda Dunn
Bellinda Dunn
A great range of programs. Likeable and informative presenters. Found the course really reassuring and helpful.
Ed Hove
Ed Hove
Great information. I can take more courses if I get time and money to continue.

Frequently Asked Questions

Below you’ll find the answers to the questions that we get asked the most regarding Centre of Excellence

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

Once purchased your course is located in your Learning Centre on our website. Please log in using the same email address that you used when you purchased your course.

You can purchase a printed copy of your course materials at the checkout or from within your Learning Centre at any time after purchasing your course.

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Marketing & PR for Small Businesses Diploma Course
Was US$369.30 Save US$211.39
US$157.92
Marketing & PR for Small Businesses Diploma Course
Marketing & PR for Small Businesses Diploma Course
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Accredited Course
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Was US$369.30 Save US$211.39
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