Business, Marketing & PR Courses

Internet Marketing Strategies for Business Diploma Course

8 Modules

  • Certified Course
  • Online study
  • Tutor support
  • No time limit for completing your course
  • 150 hours of study
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£127.00

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Internet Marketing Strategies for Business Diploma Course

What will you learn?

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas...

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Course Syllabus

What will I learn on the course?

Module 1: What is Internet Marketing?
  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment
Module 2: Steps to planning your campaigns
  • Part 1: Set goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment
Module 3: Search Engine Optimisation
  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile and Social Media
  • Module 3 Assessment
Module 4: Content Marketing
  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment
Module 5: Social Media Marketing
  • Part 1: What is social media marketing (SMM)?
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment
Module 6: Email Marketing
  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment
Module 7: Affiliate Marketing
  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment
Module 8: SEM and Paid Internet Advertising
  • Part 1: What is Search engine marketing (SEM)?
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment
Internet Marketing Strategies for Business Diploma Course

Who would benefit from the course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

Accreditations

The Internet Marketing Strategies for Business Diploma Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points. This course is approved and endorsed via ILM - Institute of Leadership and Management, ensuring the course meets the highest standards possible.

ILM - The Institute of Leadership and Management is the UK's largest awarding body for leadership and management qualifications, with 90,000 people registering for ILM courses in last year alone.

Upon completion of the course you will receive your Internet Marketing Strategies for Business Diploma certificate from the Centre of Excellence. You can also receive the Internet Marketing Strategies for Business Certificate from ILM (ILM charge a £50 certification fee if you would like their optional certificate)

Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

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Ready to change your life?

If you are ready to take the next step click on the "Buy this Course" button below or make an enquiry about this course if you have any questions.

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