Social Media Marketing Diploma Course

COURSE INFORMATION

Certified Course
Accredited Course
13 Modules
Study Group Access

ACCREDITATIONS

QLSCPD

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What Will You Learn?

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. As you learn social media marketing, you'll see how and why businesses large and small can use social media to reach and engage with their target markets.

You will discover how social media differs from traditional marketing and PR activities. This social media training course explains how these differences can be utilised to create stronger customer relationships, and how specific, measurable goals can be set and reached. One important difference, which the course covers extensively, is the Consumer Feedback Cycle which can have an impact on the growth of a business and affect change.

Recognising the need to have a social media strategy in place is one thing but creating a targeted, goal-led strategy, is another. The Social Media Marketing Diploma Course explains, in detail, how to go about creating an effective content marketing plan and social media strategy, the effectiveness of which you can track, measure and improve.

The course explains how social media audits and customer profiling should determine how you use social media and help you to identify which platforms are best for your business. To ensure you have considered all the options, this course takes an in-depth look at each of the Top 50 social media platforms. Along with Facebook, Twitter, LinkedIn, and Pinterest, the course also looks at some of the smaller and more niche platforms. It also explains how to go about using a number of platforms for a single objective and how to simplify the process of managing multiple platforms.

social media marketing

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Introduction
  • Part 1: What Makes Social Media Unique?
  • Part 2: Social Media in Business
  • Part 3: Putting the Social into Social PR
  • Part 4: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Part 5: Free and Paid-For Social Media Marketing
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 1 Assessment
  • Part 1: The Significance of Customer Engagement
  • Part 2: The Interactive Economy
  • Part 3: The Customer's New Role
  • Part 4: Customers and Social Influencers
  • Part 5: Interacting with the Personal Touch
  • Part 6: Case Study 2: Mattel and the Bald Barbie & Dove’s Real Beauty Campaign
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 2 Assessment
  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: What is a Social Media Audit?
  • Part 3: Understanding Your Goals and Creating Objectives
  • Part 4: Buyer Personas
  • Part 5: Case Studies 3: Brands Celebrate Season Six of GAME OF THRONES
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 3 Assessment
  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Part 3: Creating an Editorial Calendar
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 4 Assessment
  • Part 1: Introduction to Facebook
  • Part 2: What is Facebook?
  • Part 3: The Basics of Facebook
  • Part 4: The Importance of Your Facebook Page
  • Part 5: What to Post on Facebook
  • Part 6: Using Facebook Groups to Engage with Target Markets
  • Part 7: Selling on Facebook Marketplace
  • Part 8: Advertising on Facebook
  • Part 9: Facebook Analytics
  • Part 10: Making the Most of Facebook's Analytics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 5 Assessment
  • Part 1: What is Instagram?
  • Part 2: Types of Instagram Content
  • Part 3: Instagram Business Tools
  • Part 4: Shop on Instagram
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 6 Assessment
  • Part 1: What is Twitter?
  • Part 2: The Basics of Twitter
  • Part 3: The Importance of Your Twitter Profile
  • Part 4: How to Post on Twitter
  • Part 5: Ways to Use Twitter for Business
  • Part 6: Advertising on Twitter
  • Part 7: Selling on Twitter
  • Part 8: Twitter Analytics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 7 Assessment
  • Part 1: What is LinkedIn?
  • Part 2: Basics of LinkedIn
  • Part 3: The Importance of Your LinkedIn Company Page
  • Part 4: What to Post on LinkedIn
  • Part 5: Considerations When Posting on LinkedIn
  • Part 6: Advertising Basics
  • Part 7: Selling on LinkedIn
  • Part 8: LinkedIn Analytics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 8 Assessment
  • Part 1: What is Pinterest?
  • Part 2: The Basics of Pinterest
  • Part 3: How to Make Your Pinterest Business Page Work for Your Business
  • Part 4: Creating Boards and Pins
  • Part 5: Keywords on Pinterest
  • Part 6: Advertising on Pinterest
  • Part 7: Ways to Use Pinterest Effectively
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 9 Assessment
  • Part 1: The Basics of YouTube
  • Part 2: Creating a YouTube Channel
  • Part 3: Types of Videos
  • Part 4: How to get Traffic to Your YouTube Channel
  • Part 5: Advertising on YouTube
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 10 Assessment
  • Part 1: What is TikTok?
  • Part 2: The Basics of TikTok
  • Part 3: TikTok Trends
  • Part 4: How to Make TikTok Work for Your Business
  • Part 5: Advertising on TikTok
  • Part 6: TikTok Shop
  • Test Your Knowledge
  • Key Learning Points
  • Module 11 Assessment
  • Part 1: Snapchat
  • Part 2: WhatsApp
  • Part 3: Other Social Media Channels for Businesses
  • Part 4: Social Media Platforms that have Shut Down
  • Test Your Knowledge
  • Key Learning Points
  • Module 12 Assessment
  • Part 1: Integrating Your Social Media Platforms
  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Time Management
  • Part 4: Social Media Management Tools
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Conclusion
  • Module 13 Assessment
Who Would Benefit from This Course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Diploma Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

Accreditations

The Social Media Marketing Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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Social Media Marketing Diploma Course
US$160.99
Social Media Marketing Diploma Course
Social Media Marketing Diploma Course
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Accredited Course
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