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Social Media Marketing Diploma Course

This course will teach you how to create a multi-platform Social Media Marketing strategy that engages your audience and develops and leverages trust while delivering a favourable return on investment. Whether you're working in marketing or simply want to upskill in one of the most in-demand areas today, this online social media marketing course gives you the practical tools to succeed.

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Course overview:

Certified

Accredited

13 Modules

Study Group Access

Earn reward points

What Will You Learn?

With 13 self-paced modules, this course for social media marketing covers everything from building a powerful content strategy to using top platforms like Facebook, Instagram, LinkedIn, and TikTok to grow your audience and reach your goals.

This online social media marketing course is ideal for anyone who wants to build confidence, strategy, and results across major digital platforms:

  • Small business owners who want to grow their brand and connect directly with their customers.

  • Freelancers and entrepreneurs looking to promote their services online and build an engaged audience.

  • Marketing professionals who want to stay ahead of digital trends and expand their skillset.

  • Content creators and influencers aiming to boost visibility, engagement, and monetisation.

  • Students and jobseekers interested in starting a career in digital marketing or content strategy.

  • Anyone switching careers who wants to explore the potential of social media marketing as a new path.

  • E-commerce sellers who want to increase conversions and drive traffic from social channels.

  • Bloggers or writers who want to amplify their content and grow a loyal following.

  • Introduction
  • Part 1: What Makes Social Media Unique?
  • Part 2: Social Media in Business
  • Part 3: Putting the Social into Social PR
  • Part 4: Case Studies 1. The ALS Ice Bucket Challenge and The Colonel's Scholar Program
  • Part 5: Free and Paid-For Social Media Marketing
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 1 Assessment

  • Part 1: The Significance of Customer Engagement
  • Part 2: The Interactive Economy
  • Part 3: The Customer's New Role
  • Part 4: Customers and Social Influencers
  • Part 5: Interacting With the Personal Touch
  • Part 6: Case Study 2: Mattel and the Bald Barbie & Dove’s Real Beauty Campaign
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 2 Assessment

  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: What Is a Social Media Audit?
  • Part 3: Understanding Your Goals and Creating Objectives
  • Part 4: Buyer Personas
  • Part 5: Case Studies 3: Brands Celebrate Season Six of GAME OF THRONES
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 3 Assessment

  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Part 3: Creating an Editorial Calendar
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 4 Assessment

  • Part 1: Introduction to Facebook
  • Part 2: What is Facebook?
  • Part 3: The Basics of Facebook
  • Part 4: The Importance of Your Facebook Page
  • Part 5: What to Post on Facebook
  • Part 6: Using Facebook Groups to Engage with Target Markets
  • Part 7: Selling on Facebook Marketplace
  • Part 8: Advertising on Facebook
  • Part 9: Meta Business Suite
  • Part 10: Making the Most of Facebook's Analytics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 5 Assessment

  • Part 1: What is Instagram?
  • Part 2: Types of Instagram Content
  • Part 3: Instagram Business Tools
  • Part 4: Shop on Instagram
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 6 Assessment

  • Part 1: What is X?
  • Part 2: The Basics of X
  • Part 3: The Importance of Your X Profile
  • Part 4: How to Post on X
  • Part 5: Ways to Use X for Business
  • Part 6: Advertising on X
  • Part 7: Selling on X
  • Part 8: X Analytics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 7 Assessment

  • Part 1: What is LinkedIn?
  • Part 2: Basics of LinkedIn
  • Part 3: The Importance of Your LinkedIn Company Page
  • Part 4: What to Post on LinkedIn
  • Part 5: Considerations When Posting on LinkedIn
  • Part 6: Advertising Basics
  • Part 7: Selling on LinkedIn
  • Part 8: LinkedIn Analytics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 8 Assessment

  • Part 1: What is Pinterest?
  • Part 2: The Basics of Pinterest
  • Part 3: How to Make Your Pinterest Business Page Work for Your Business
  • Part 4: Creating Boards and Pins
  • Part 5: Keywords on Pinterest
  • Part 6: Advertising on Pinterest
  • Part 7: Ways to Use Pinterest Effectively
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 9 Assessment

  • Part 1: The Basics of YouTube
  • Part 2: Creating a YouTube Channel
  • Part 3: What to Consider When Creating YouTube Videos
  • Part 4: Types of Videos
  • Part 5: How to Get Traffic to Your YouTube Channel
  • Part 6: Advertising on YouTube
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 10 Assessment

  • Part 1: What is TikTok?
  • Part 2: The Basics of TikTok
  • Part 3: TikTok Trends
  • Part 4: How to Make TikTok Work for Your Business
  • Part 5: Advertising on TikTok
  • Part 6: TikTok Shop
  • Test Your Knowledge
  • Key Learning Points
  • Module 11 Assessment

  • Part 1: Integrating Your Social Media Platforms
  • Part 2: Remember, It's All About the Customer
  • Part 3: Social Media Time Management
  • Part 4: Social Media Management Tools
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Conclusion
  • Module 13 Assessment

QLS
CPD

The Social Media Marketing Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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QLS
CPD

FAQs

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

Once purchased your course is located in your Learning Centre on our website. Please log in using the same email address that you used when you purchased your course.

You can purchase a printed copy of your course materials at the checkout or from within your Learning Centre at any time after purchasing your course.
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We’re committed to bringing the most affordable learning experience through our subscription plans.

Exclusive benefits for as little as £16 per month!

Choose an annual (best value) or monthly subscription option!

  • Access to 12 courses per year
  • Access to 12 audio courses per year
  • 10% off Printed Materials and Certificates
  • Bonus reward points to redeem for prizes

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