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TikTok for Beginners Diploma Course

Master the art of captivating content, leverage TikTok’s unique algorithm, and create an authentic brand presence. Learn storytelling, trends, analytics, and in-app selling to grow your influence, drive engagement, and transform followers into loyal advocates.

Course overview:

Certified

Accredited

10 Modules

Study Group Access

Earn reward points

What Will You Learn?

TikTok is more than just a platform—it’s a dynamic space for creativity, connection, and growth. Whether you’re here to explore TikTok for fun or to elevate your brand or business, this course is your roadmap to unlocking its incredible potential.

You’ll start by mastering the essentials, including how to use TikTok for beginners, setting up a profile that reflects your unique identity, and exploring TikTok tips for beginners. Discover how the algorithm works and learn how to create content that captures attention and drives engagement. From trending sounds and effects to essential storytelling techniques, this course equips you with all you need to craft authentic and impactful videos.

As you progress, you’ll explore strategies to use TikTok’s analytics to refine your approach and amplify visibility through hashtags and trends. Learn to connect with your audience meaningfully and create a loyal community that values your content.

Delve into TikTok as a powerful business tool, including tips on how to make money on TikTok for beginners. You’ll uncover the secrets of TikTok advertising, influencer collaborations, and setting up a TikTok Shop to enhance your reach and sales. With practical exercises and actionable insights, you’ll gain the skills to seamlessly integrate TikTok into your personal or professional strategy.

By the end of the course, you will:

Learn how to create authentic, engaging content that resonates with your audience.
Understand TikTok’s algorithm to boost visibility and engagement.
Master storytelling techniques and trending tools to craft captivating videos.
Use analytics and hashtags to refine your strategy and expand your reach.
Discover techniques for building a loyal community and turning followers into brand advocates.
Leverage TikTok for advertising, influencer collaborations, and in-app selling success.

This course is perfect for aspiring content creators, social media enthusiasts, and entrepreneurs looking to harness TikTok’s potential. Small business owners can use it to grow their brand, while marketers and influencers will gain tools to enhance engagement and visibility. Artists, educators, and creatives can explore TikTok as a platform for self-expression and storytelling.

Whether you’re building a personal brand, promoting products, or simply passionate about digital trends, this course gives you the tools to thrive on TikTok’s vibrant stage.

Introduction
Part 1: TikTok - A Social Media Powerhouse
Part 2: TikTok's Interface
Part 3: Creating Your Profile
Test Your Knowledge
Key Learning Points Exercise
Module 1: Assessment

Part 1: Filters and Effects
Part 2: Animations
Part 3: "Duet" and "Stitch"
Test Your Knowledge
Key Learning Points Exercise
Module 3: Assessment

Part 1: Crafting Content
Part 2: Structuring Videos
Part 3: Developing Your Voice
Test Your Knowledge
Key Learning Points Exercise
Module 4: Assessment

Part 1: Editing Tools
Part 2: Filters and Effects
Part 3: Sound
Test Your Knowledge
Key Learning Points Exercise
Module 5: Assessment

Part 1: Algorithms
Part 2: Hashtags
Test Your Knowledge
Key Learning Points Exercise
Module 6: Assessment

Part 1: Accounts
Part 2: Building Your Brand
Part 3: Building a Brand Identity
Test Your Knowledge
Key Learning Points Exercise
Module 7: Assessment

Part 1: Shop Features
Part 2: Live Streaming
Part 3: Third Party Integrations
Test Your Knowledge
Key Learning Points Exercise
Module 8: Assessment

Part 1: What Makes a Viral Video?
Part 2: Tracking What Works
Part 3: Adapting Content for Your Niche
Test Your Knowledge
Key Learning Points Exercise
Module 9: Assessment

Part 1: Engaging with Followers
Part 2: TikTok Analytics
Part 3: Strengthening Brand Relationships
Test Your Knowledge
Key Learning Points Exercise
Conclusion
Module 10: Assessment

The TikTok for Beginners Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.

This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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FAQs

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

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