Business, Marketing & PR Courses

How to Make Marketing Videos for Business Diploma Course

9 Modules

  • Certified Course
  • Accredited Course
  • Online study
  • Tutor support
  • No time limit for completing your course
  • 150 hours of study
Email to a Friend
£147.00

OR
How to Make Marketing Videos for Business Diploma Course

What Will You Learn?

Though a crucial part of the course, you’ll not only learn how to make videos but why, as a small business, you should be making videos. You’ll explore the different types of video you can make, how to use video as a marketing tool, how to create a strategy around their use, and the ways you can share and promote videos across the many social networks that now exist.

Before delving into the “how” of video creation, the course first takes you through the “why”. You’ll look at the reasons video has become the format of choice for a vast number of consumers, how to utilise the medium to build trust and visibility and gain an...

Read more

Course Syllabus

What will I learn on the course?

Module 1 – The Importance of Video for Small Businesses
  • Introduction
  • Part 1: The Form Consumers Want
  • Part 2: Building Trust with Clients
  • Part 3: When Videos Go Viral
  • Part 4: Conclusion
  • Module 1 Assessment
Module 2 – Business Video Formats
  • Part 1: Video Blogging
  • Part 2: Social Videos
  • Part 3: How-To/Explainer Videos
  • Part 4: Conclusion
  • Module 2 Assessment
Module 3 – Video Equipment
  • Part 1: Considerations
  • Part 2: Which Camera is Best for Your Needs?
  • Part 3: Editing Software
  • Part 4: Conclusion
  • Module 3 Assessment
Module 4 – How to Plan for Success
  • Part 1: Defining Your Video Marketing Strategy
  • Part 2: Define Your Audience
  • Part 3: Measurements of Success
  • Part 4: Conclusion
  • Module 4 Assessment
Module 5 – Pre-Production
  • Part 1: Pre-Production Planning Checklist
  • Part 2: Treatment/ Storyboarding and Script
  • Part 3: Shot List and Scheduling
  • Part 4: Conclusion
  • Module 5 Assessment
Module 6 – Production Techniques
  • Part 1: Composition
  • Part 2: Lighting
  • Part 3: Conclusion
  • Module 6 Assessment
Module 7 – Shooting Your Video
  • Part 1: Talking on Camera
  • Part 2: Taking the Shots
  • Part 3: Conclusion
  • Module 7 Assessment
Module 8 – Post-Production
  • Part 1: First Stage of Post-Production
  • Part 2: Second Stage of Post-Production
  • Part 3: Final Stage of Post-Production
  • Part 4: Conclusion
  • Module 8 Assessment
Module 9 – Distribution, Sharing and Promotion
  • Part 1: Your Own Channels to Your Own Networks
  • Part 2: YouTube and Vimeo
  • Part 3: Online and Offline PR Techniques
  • Part 4: Conclusion
  • Course Conclusion
  • Module 9 Assessment
How to Make Marketing Videos for Business Diploma Course

Who Would Benefit from This Course?

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small businesses who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing.

As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Accreditations

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small business owners who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing. As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

A State of the Art e-learning Experience

We provide a state of the art online learning platform, accessible from anywhere, learning available 24/7.

  • Access Your Personalised Course Library

    View your courses in your online course library.

  • On-the-go Learning

    Learn on your mobile, tablet, laptop or via audio.

  • Inspirational Events & Workshops

    Gain access to our online TV channel.

  • 1,204 Online Courses

    Find what you need in our growing library. New courses added weekly.

Ready to change your life?

If you are ready to take the next step click on the "Buy this Course" button below or make an enquiry about this course if you have any questions.

Payment Plan Options

Deposit Instalments Payments Total Price
Pay in Instalments £29.00 6 £19.66 £146.96
Pay in Full £147.00 - - £147.00

This week's Top Sellers

4K People Enrolled
Marketing for Therapists & Coaches Diploma Course
520 People Enrolled
Affiliate Marketing Diploma Course

Affiliate Marketing Diploma Course

10 Modules

  • Certified Course
  • Accredited Course
3K People Enrolled
Blogging Business Diploma Course
13K People Enrolled
Digital Photography Diploma Course
890 People Enrolled
Mobile Photography Diploma Course
3K People Enrolled
Event Management Diploma Course
1K People Enrolled
Holistic Therapy Business Diploma Course

Holistic Therapy Business Diploma Course

14 Modules

  • Certified Course
  • Accredited Course
2K People Enrolled
Excel Diploma Course

Latest Blog Articles

How to Build Emotional Resilience and Mental Toughness

How to Build Emotional Resilience and Mental Toughness

Emotional resilience is the ability to cope with life’s adversities and being able to get back on track afterwards. The word ‘resilience’ comes from the Latin word ‘resilio’, which literally means “to bounce back”. It … Read More

Indoor Herb Garden: 10 Herbs You Can Grow in Water

Indoor Herb Garden: 10 Herbs You Can Grow in Water

Whether you’re making fresh... Read More

Healing with Hemp – The Top 10 Health Benefits

Healing with Hemp – The Top 10 Health Benefits

Hemp is a plant that epitomises... Read More

What is Shamanic Healing?

What is Shamanic Healing?

Also known as a ‘soul... Read More

What is a Shaman?

What is a Shaman?

Shamanism is the practice of connecting... Read More

Medicinal Cannabis & CBD Oil: The Truth Behind the Taboos

Medicinal Cannabis & CBD Oil: The Truth Behind the Taboos

Medicinal cannabis (also commonly... Read More

Buddhism in Brief

Buddhism in Brief

Buddhism is a religion and a spiritual... Read More