Business, Marketing & PR Courses

How to Make Marketing Videos for Business Diploma Course

9 Modules

  • Certified Course
  • Accredited Course
  • Online study
  • Tutor support
  • No time limit for completing your course
  • 150 hours of study
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How to Make Marketing Videos for Business Diploma Course

What Will You Learn?

Though a crucial part of the course, you’ll not only learn how to make videos but why, as a small business, you should be making videos. You’ll explore the different types of video you can make, how to use video as a marketing tool, how to create a strategy around their use, and the ways you can share and promote videos across the many social networks that now exist.

Before delving into the “how” of video creation, the course first takes you through the “why”. You’ll look at the reasons video has become the format of choice for a vast number of consumers, how to utilise the medium to build trust and visibility and gain an understanding of the...

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Course Syllabus

What will I learn on the course?

Module 1 – The Importance of Video for Small Businesses
  • Introduction
  • Part 1: The Form Consumers Want
  • Part 2: Building Trust with Clients
  • Part 3: When Videos Go Viral
  • Part 4: Conclusion
  • Module 1 Assessment
Module 2 – Business Video Formats
  • Part 1: Video Blogging
  • Part 2: Social Videos
  • Part 3: How-To/Explainer Videos
  • Part 4: Conclusion
  • Module 2 Assessment
Module 3 – Video Equipment
  • Part 1: Considerations
  • Part 2: Which Camera is Best for Your Needs?
  • Part 3: Editing Software
  • Part 4: Conclusion
  • Module 3 Assessment
Module 4 – How to Plan for Success
  • Part 1: Defining Your Video Marketing Strategy
  • Part 2: Define Your Audience
  • Part 3: Measurements of Success
  • Part 4: Conclusion
  • Module 4 Assessment
Module 5 – Pre-Production
  • Part 1: Pre-Production Planning Checklist
  • Part 2: Treatment/ Storyboarding and Script
  • Part 3: Shot List and Scheduling
  • Part 4: Conclusion
  • Module 5 Assessment
Module 6 – Production Techniques
  • Part 1: Composition
  • Part 2: Lighting
  • Part 3: Conclusion
  • Module 6 Assessment
Module 7 – Shooting Your Video
  • Part 1: Talking on Camera
  • Part 2: Taking the Shots
  • Part 3: Conclusion
  • Module 7 Assessment
Module 8 – Post-Production
  • Part 1: First Stage of Post-Production
  • Part 2: Second Stage of Post-Production
  • Part 3: Final Stage of Post-Production
  • Part 4: Conclusion
  • Module 8 Assessment
Module 9 – Distribution, Sharing and Promotion
  • Part 1: Your Own Channels to Your Own Networks
  • Part 2: YouTube and Vimeo
  • Part 3: Online and Offline PR Techniques
  • Part 4: Conclusion
  • Course Conclusion
  • Module 9 Assessment
How to Make Marketing Videos for Business Diploma Course

Who Would Benefit from This Course?

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small businesses who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing.

As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Accreditations

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small business owners who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing.

As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

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