Business, Marketing & PR Courses

Social Media Marketing Diploma Course

10 Modules

  • Certified Course
  • Accredited Course
  • Online study
  • Tutor support
  • No time limit for completing your course
  • 150 hours of study
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social media marketing

What Will You Learn?

This course will teach you how to create a multi-platform Social Media Marketing strategy which engages your audience, developing and leveraging trust, authenticity and advocacy, whilst delivering a favourable return on investment.

The Social Media Marketing Diploma Course is separated into 2 distinct areas. The 1st tells you about social media itself and how to approach it from a marketing perspective, the 2nd looks at several platforms individually and explains the business benefits of each. You will lear...

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Course Syllabus

What will I learn on the course?

Module 1: Understanding Social Media Marketing
  • Part 1: What Makes Social Media Unique?
  • Part 2: Putting the Social into Social PR
  • Part 3: Case Studies 1. The ALS Ice Bucket Challenge & The Colonel’s Scholar Program
  • Module 1 Assessment
Module 2: The New Role of the Customer
  • Part 1: The Significance of Customer Engagement
  • Part 2: The Feedback Cycle
  • Module 2 Assessment
Module 3: Building a Social Media Marketing Strategy
  • Part 1: The Building Blocks of a Social Media Marketing Strategy
  • Part 2: Buyer Personas
  • Part 3: Knowing the Social Networks That Matter Most
  • Module 3 Assessment
Module 4: Putting It All Together
  • Part 1: Creating a Content Marketing Plan
  • Part 2: Content Creation and Curation
  • Module 4 Assessment
Module 5: Facebook
  • Part 1: What is Facebook?
  • Part 2: What to Post on Facebook
  • Part 3: Advertising Basics
  • Part 4: Facebook Analytics
  • Module 5 Assessment
Module 6: Twitter
  • Part 1: What is Twitter?
  • Part 2: How to Post on Twitter
  • Part 3: Twitter Lists
  • Part 4: Selling on Twitter
  • Module 6 Assessment
Module 7: LinkedIn
  • Part 1: What is LinkedIn?
  • Part 2: What to Post on LinkedIn
  • Part 3: Selling on LinkedIn
  • Module 7 Assessment
Module 8: Pinterest
  • Part 1: What is Pinterest?
  • Part 2: How to Make Your Pinterest Business Page Work for Your Business
  • Part 3: Keywords on Pinterest
  • Part 4: Selling on Pinterest
  • Module 8 Assessment
Module 9: YouTube, Instagram and other Social Media Platforms
  • Part 1: YouTube for Selling
  • Part 2: Types of Video
  • Part 3: Instagram for Selling
  • Part 4: Editing Images
  • Part 5: Other Social Media Channels for Businesses
  • Module 9 Assessment
Module 10: Finalising Your Strategy
  • Part 1: Integrating Your Social Media Platforms
  • Part 2: Remember, It’s All About the Customer
  • Part 3: Social Media Management Tools
  • Module 10 Assessment
Social Media Marketing Diploma Course

Who Would Benefit from This Course?

Social media can play a valuable role in the promotion of any organisation, business, product or event. Whether you've never used social media for business before, run campaigns that have not brought the returns you had hoped for or are planning to start a career in this area, the Social Media Marketing Diploma Course has something to teach you.

This course is ideal for anyone who wants to learn how to create effective, measurable social media marketing strategies on the most appropriate platforms for their target audience.

Accreditations

The Social Media Marketing Course will take you up to 150 hours to complete working from home. There is no time limit for completing this course, it can be studied in your own time at your own pace. This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certified Diploma certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

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Ready to change your life?

If you are ready to take the next step click on the "Buy this Course" button below or make an enquiry about this course if you have any questions.

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