Though a crucial part of the course, you’ll not only learn how to make videos but why, as a small business, you should be making videos. You’ll explore the different types of video you can make, how to use video as a marketing tool, how to create a strategy around their use, and the ways you can share and promote videos across the many social networks that now exist.
Before delving into the “how” of video creation, the course first takes you through the “why”. You’ll look at the reasons video has become the format of choice for a vast number of consumers, how to utilise the medium to build trust and visibility and gain an understanding of the relationship between video and SEO (search engine optimisation) and the phenomenon of viral videos.
You need to consider the various types of videos, their purposes, and how they can help your business. The How to Make Marketing Videos for Business Diploma Course will guide you through this, along with providing practical advice on video length, approximate costs and the metrics you need to track to ascertain success.
With an idea of what you want to create and why the How to Make Marketing Videos for Business Diploma Course will help you go about putting a video marketing strategy together. You’ll learn how to define your audience, determine form and content, and decide who will be responsible for each part of the production.
As you determine the types of videos you intend to produce for your brand, the course will guide you on the equipment you will need to realise your vision. With your needs in mind, the course takes you through various cameras and the associated equipment you may need, to capture your ideas effectively. You’ll also look at editing software – both paid-for and free.
For smooth filming on the day, it’s important to make sure all your pre-production tasks are complete. The How to Make Marketing Videos for Business Diploma Course guides you through creating checklists to shot-lists and everything that must happen in-between. This includes budgeting, creating a video treatment, storyboarding and scripting, and deciding on a location and managing everything that might involve, such as pertinent backdrops, permits, sign-offs, and plan B’s.
From here you will be guided through production techniques, with the central principles of video composition, lighting and audio all covered. The concept of framing is also introduced, along with the basic camera moves that you are likely to employ during filming.
Whether you are behind or in front of the camera, the How to Make Marketing Videos for Business Diploma Course has you covered. You’ll learn how to prepare yourself before talking on camera as well as how to help others feel calm and confident if they are being interviewed by you. The course also discusses other considerations when taking your shots, along with the importance of taking multiple shots and collecting additional footage.
With filming completed, you’ll then work through the three stages of post-production. From the course, you’ll learn how to transfer footage, decide on the best takes, add all the necessary extras, such as titles, CTAs and b-roll, and make your video shine with colour corrections, grading and stabilisation.
With your video finished, you’ll need to get it out there and working for you. The How to Make Marketing Videos for Business Diploma Course guides you through where to distribute and share your business videos and how you can promote them to potential viewers. You’ll be advised on the various social media platforms available, including the differences between the two best known video-sharing platforms - YouTube and Vimeo - offering you examples that illustrate why one might work better for you than the other.