How to Make Marketing Videos for Business Diploma Course

COURSE INFORMATION

Certified Course
Accredited Course
9 Modules
Study Group Access

ACCREDITATIONS

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How to Make Marketing Videos for Business Diploma Course

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What Will You Learn?

Though a crucial part of the course, you’ll not only learn how to make videos but why, as a small business, you should be making videos. You’ll explore the different types of video you can make, how to use video as a marketing tool, how to create a strategy around their use, and the ways you can share and promote videos across the many social networks that now exist.

Before delving into the “how” of video creation, the course first takes you through the “why”. You’ll look at the reasons video has become the format of choice for a vast number of consumers, how to utilise the medium to build trust and visibility and gain an understanding of the relationship between video and SEO (search engine optimisation) and the phenomenon of viral videos.

You need to consider the various types of videos, their purposes, and how they can help your business. The How to Make Marketing Videos for Business Diploma Course will guide you through this, along with providing practical advice on video length, approximate costs and the metrics you need to track to ascertain success.

With an idea of what you want to create and why the How to Make Marketing Videos for Business Diploma Course will help you go about putting a video marketing strategy together. You’ll learn how to define your audience, determine form and content, and decide who will be responsible for each part of the production.

As you determine the types of videos you intend to produce for your brand, the course will guide you on the equipment you will need to realise your vision. With your needs in mind, the course takes you through various cameras and the associated equipment you may need, to capture your ideas effectively. You’ll also look at editing software – both paid-for and free.

For smooth filming on the day, it’s important to make sure all your pre-production tasks are complete. The How to Make Marketing Videos for Business Diploma Course guides you through creating checklists to shot-lists and everything that must happen in-between. This includes budgeting, creating a video treatment, storyboarding and scripting, and deciding on a location and managing everything that might involve, such as pertinent backdrops, permits, sign-offs, and plan B’s.

From here you will be guided through production techniques, with the central principles of video composition, lighting and audio all covered. The concept of framing is also introduced, along with the basic camera moves that you are likely to employ during filming.

Whether you are behind or in front of the camera, the How to Make Marketing Videos for Business Diploma Course has you covered. You’ll learn how to prepare yourself before talking on camera as well as how to help others feel calm and confident if they are being interviewed by you. The course also discusses other considerations when taking your shots, along with the importance of taking multiple shots and collecting additional footage.

With filming completed, you’ll then work through the three stages of post-production. From the course, you’ll learn how to transfer footage, decide on the best takes, add all the necessary extras, such as titles, CTAs and b-roll, and make your video shine with colour corrections, grading and stabilisation.

With your video finished, you’ll need to get it out there and working for you. The How to Make Marketing Videos for Business Diploma Course guides you through where to distribute and share your business videos and how you can promote them to potential viewers. You’ll be advised on the various social media platforms available, including the differences between the two best known video-sharing platforms - YouTube and Vimeo - offering you examples that illustrate why one might work better for you than the other.

How to Make Marketing Videos for Business Diploma Course

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Introduction
  • Part 1: The Form Consumers Want
  • Part 2: Building Trust with Clients
  • Part 3: When Videos Go Viral
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 1 Assessment
  • Part 1: Video Blogging
  • Part 2: Social Videos
  • Part 3: How-To/Explainer Videos
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 2 Assessment
  • Part 1: Considerations
  • Part 2: Which Camera is Best for Your Needs?
  • Part 3: Editing Software
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 3 Assessment
  • Part 1: Defining Your Video Marketing Strategy
  • Part 2: Define Your Audience
  • Part 3: Measurements of Success
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 4 Assessment
  • Part 1: Pre-Production Planning Checklist
  • Part 2: Treatment/ Storyboarding and Script
  • Part 3: Shot List and Scheduling
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 5 Assessment
  • Part 1: Composition
  • Part 2: Lighting
  • Part 3: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 6 Assessment
  • Part 1: Talking on Camera
  • Part 2: Taking the Shots
  • Part 3: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 7 Assessment
  • Part 1: First Stage of Post-Production
  • Part 2: Second Stage of Post-Production
  • Part 3: Final Stage of Post-Production
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 8 Assessment
  • Part 1: Your Own Channels to Your Own Networks
  • Part 2: YouTube and Vimeo
  • Part 3: Online and Offline PR Techniques
  • Part 4: Conclusion
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Course Conclusion
  • Module 9 Assessment
Who Would Benefit from This Course?

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small businesses who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing.

As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

How to Make Marketing Videos for Business Diploma Course
Accreditations

The How to Make Marketing Videos for Business Diploma Course is primarily aimed at small business owners who wish to utilise video and social media platforms to promote their business and brand. If you are working in marketing, the course will help you get to grips with video making for businesses, while those working in filmmaking will learn about using their medium for marketing. As the course takes you from pre-concept to distribution, whilst covering everything in-between, it is perfect for those who are new to video and marketing.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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How to Make Marketing Videos for Business Diploma Course
US$160.77
How to Make Marketing Videos for Business Diploma Course
How to Make Marketing Videos for Business Diploma Course
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