Internet Marketing Strategies for Business Diploma Course

Certified Course
Accredited Course

Course Information

8 Modules
Lifetime Access
Study Group Access

Accreditations

US$157.92
0% Payment Plan Available
US$12.42 + 6 monthly payments of US$24.25
Select Payment Plan at Basket
Have a coupon?
What will you learn?

Internet marketing is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Diploma Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Diploma Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You'll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You'll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business's social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Diploma Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice - from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the queue, with paid advertising. The Internet Marketing Strategies for Business Diploma Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the 'Quality Score' of your ads and how to create and manage an effective PPC campaign.

Internet Marketing Strategies for Business Diploma Course

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Module 1 Assessment
  • Part 1: Set goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Module 2 Assessment
  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile and Social Media
  • Module 3 Assessment
  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Module 4 Assessment
  • Part 1: What is social media marketing
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Module 5 Assessment
  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Module 6 Assessment
  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Module 7 Assessment
  • Part 1: What is Search engine marketing
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Module 8 Assessment
Who would benefit from the course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

Internet Marketing Strategies for Business Diploma Course
Accreditations

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

Upon successful completion of this course, learners can also receive a certificate of achievement from ABC Awards and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £15).

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. It has a long-established reputation for developing and awarding high-quality vocational qualifications across a wide range of industries.

This course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.

A State of the Art
Learning Experience

We provide a state of the art online learning platform, accessible from anywhere, learning available 24/7.

  • Access Your Personalised Course Library

    View your courses in your online course library.

  • On-the-go Learning

    Learn on your mobile, tablet, laptop or via audio.

  • Join our thriving online community

    Over 1 million learners.

  • Lifetime access

    Learn in your own time at your own pace.

A State of the Art Learning Experience
Don’t just take our word for it
Richard Neftin
Richard Neftin
You are on top of it in terms of getting my courses to me and communicating. I appreciate the structure of your website and how accessible and easy to maneuver around in it. Cheers. 5 stars!
Kim Milich
Kim Milich
Centre of Excellence have been fantastic! I am really enjoying my course and finding the materials and videos really helpful. I would highly recommend Centre of Excellence.
Marianna D
Marianna D
The Spiritual Life Coach course was informative and easy to follow. I feel like it's a unique course and I'm proud to have this certificate in my profile now!
Paula
Paula
Spiritual courses are a great resource and provide an excellent foundation for moving forward on your spiritual journey.
Paul Routledge
Paul Routledge
Brilliant set of courses. I recently completed an Egyptology course with them and was so impressed I enrolled into Greek mythology diploma. (I'm doing a masters in classical studies so the Greek mythology course will help). I'd recommend them to anyone who wants to learn new things at their own pace
Bellinda Dunn
Bellinda Dunn
A great range of programs. Likeable and informative presenters. Found the course really reassuring and helpful.
Ed Hove
Ed Hove
Great information. I can take more courses if I get time and money to continue.

Frequently Asked Questions

Below you’ll find the answers to the questions that we get asked the most regarding Centre of Excellence

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

Once purchased your course is located in your Learning Centre on our website. Please log in using the same email address that you used when you purchased your course.

You can purchase a printed copy of your course materials at the checkout or from within your Learning Centre at any time after purchasing your course.

This week's Top Sellers

Related News

Journaling - More Than a Diary

Journaling - More Than a Diary

Whether used as a creative outlet or an emotional release, journaling is a powerful self-improvement tool that anyone can harness... Read More

Vegan Keto: What it is and Why You Should Try

Vegan Keto: What it is and Why You Should Try

Are you motivated to lose weight, heal your body, and increase your energy? Following a vegan keto diet can start you down the pa... Read More

Vegan Keto Recipes and 5-Day Meal Plan

Vegan Keto Recipes and 5-Day Meal Plan

Quick, easy, and tasty - our 5-day meal plan takes the guesswork out of following a vegan ketogenic diet. There are many vegan ke... Read More

Safeguarding Children: What it Means & Why it's Important

Safeguarding Children: What it Means & Why it's Important

The term safeguarding refers to the procedures that are in place to ensure that the human rights, health and wellbeing of individ... Read More

Internet Marketing Strategies for Business Diploma Course
US$157.92
Internet Marketing Strategies for Business Diploma Course
Internet Marketing Strategies for Business Diploma Course
Trustpilot
Certified Course
Accredited Course
12K Users Enrolled
US$157.92