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Digital Marketing for Coaches and Therapists Diploma Course

Grow your values-led business with the Digital Marketing for Coaches and Therapists Diploma. This practical, inspiring course helps you share your message authentically, connect deeply with your audience, and market your services in a human and effective way.

Course overview:

Certified

Accredited

10 Modules

Study Group Access

Earn reward points

What Will You Learn?

Study digital marketing online and learn the foundations of digital marketing while keeping your values front and centre, so you can grow with purpose and connect with clients who truly resonate.

Marketing your practice shouldn’t feel overwhelming or inauthentic. Whether you’re just starting or ready to take your business to the next level, the Digital Marketing for Therapists and Coaches Diploma offers a clear, supportive path forward.

This inspiring, human-first course is designed to help you build a values-led business with heartfelt communication at its core. You’ll begin by learning how online marketing for coaches and therapists works and how it can enhance, not replace, your unique voice and vision.

Step by step, you’ll explore how to shape your message, connect with your audience, and market your services in an aligned way, not salesy. Learn to create thoughtful content, from social media posts to landing pages and email newsletters, that resonates emotionally and reflects your mission.

You’ll also gain practical tools to simplify and streamline your marketing efforts, so you can focus more on the work you love. With a strong emphasis on ethical practices, real-world examples and emotionally intelligent strategies, this course helps you show up online with heart, purpose, and consistency.

By studying this course, you will:

Craft a message that reflects your values, story, and clients’ real needs
Plan and create emotionally resonant content across emails, social media, and websites
Write ethical sales copy and landing pages that feel natural, not forced
Build trust and connection through a consistent, values-led online presence
Streamline your marketing workflow using thoughtful, human-first strategies
Grow your business with confidence, authenticity, and a clear sense of purpose

This course is ideal for coaches, therapists, healers, and wellbeing professionals who want to grow a purposeful business without compromising their values. Whether you’re exploring digital marketing for female coaches, seeking tailored support in digital marketing for male coaches, or simply want to market with more authenticity, this course offers a clear, human-first approach. It's perfect for those who feel overwhelmed by marketing, are new to promoting their services, or want to refresh their strategy with more heart and intention.

Whether you're a life coach, counsellor, holistic practitioner, or creative entrepreneur, if you care about connection, integrity, and making a difference, this course will meet you where you are.

Introduction
Part 1: Where Did AI Come from and Why Does It Matter?
Part 2: What AI Really Means for Small Business Owners
Part 3: Real-World Examples: How AI is Already All Around You
Test Your Knowledge
Key Learning Points Exercise
Module 1: Assessment

Part 1: What Kind of AI Tools Are Out There?
Part 2: Understanding the Tech Without the Jargon
Part 3: How Are People Like You Using AI Already?
Test Your Knowledge
Key Learning Points Exercise
Module 2: Assessment

Part 1: What Makes a Message Truly Memorable?
Part 2: Speaking to the Right People in the Right Way
Part 3: Letting AI Help You Find the Right Words
Test Your Knowledge
Key Learning Points Exercise
Module 3: Assessment

Part 1: Creating Content That Serves and Sells
Part 2: Using AI to Map Out Your Content Strategy
Part 3: Building a Content Calendar with AI
Test Your Knowledge
Key Learning Points Exercise
Module 4: Assessment

Part 1: What Makes a Great Offer Stand Out?
Part 2: Writing Landing Pages
Part 3: How to Stay Consistent and On Brand
Test Your Knowledge
Key Learning Points Exercise
Module 5: Assessment

Part 1: Why Email Still Builds Trust
Part 2: Using AI to Craft Powerful Email Journeys
Part 3: Staying Connected Without Feeling Salesy
Test Your Knowledge
Key Learning Points Exercise
Module 7: Assessment

Part 1: What Does Ethical Marketing Look Like Today?
Part 2: Using AI Responsibly in Your Messaging
Part 3: Prompt Writing Basics
Test Your Knowledge
Key Learning Points Exercise
Module 9: Assessment

Part 1: Business Start Up: Bringing It All Together with the Power of AI
Part 2: Growing and Scaling with AI Support
Test Your Knowledge
Key Learning Points Exercise
Conclusion
Module 10: Assessment

The Digital Marketing for Coaches and Therapists Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.

This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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FAQs

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

Once purchased your course is located in your Learning Centre on our website. Please log in using the same email address that you used when you purchased your course.

You can purchase a printed copy of your course materials at the checkout or from within your Learning Centre at any time after purchasing your course.