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Digital MarketingDiploma Course

Study Digital Marketing online and learn how to share your message with impact through this values-led course in Digital Marketing. Blend practical tools with heartfelt guidance to help you build trust, grow your audience, and market online in a truly authentic way.

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Course overview:

Certified

Accredited

10 Modules

Study Group Access

Earn reward points

What Will You Learn?

Discover the Digital Marketing Course, a practical, empowering guide to growing your business online. Master social media, SEO, content creation, ethical AI, and more, while building a brand that feels authentic, aligned, and designed to truly connect.

Marketing your work shouldn’t feel overwhelming or out of alignment. Whether you're just starting or looking to refine your skills, this course for Digital Marketing offers a clear, supportive path to growing your impact online, your way.

This practical, empowering course will help you build your brand with purpose, clarity, and heart. You’ll begin by exploring the foundations of a strong digital marketing strategy, how it works, why it matters, and how it can support small businesses, creative projects, and service-led ventures.

Step by step, you’ll discover how to shape your unique message, share it confidently, and connect with the people who need your work most. From websites and content planning to email funnels and SEO, each module simplifies the complex and guides you in making thoughtful, informed marketing decisions.

You’ll also learn to create authentic connections online through meaningful content, ethical storytelling, and human-first automation. With a focus on building trust, not just reach, you’ll gain the skills and confidence to market with integrity across platforms that truly serve your goals.

By studying this course, you will:

Design a values-led website that builds trust and guides action
Plan and create powerful content using blogs, email and storytelling
Use social media with purpose to grow and engage your community
Understand SEO and run paid ads with strategy and intention
Build nurturing email sequences that feel human, not salesy
Use AI ethically to streamline your marketing while staying authentic

This Digital Marketing Course online is ideal for small business owners, creative entrepreneurs, wellness practitioners, coaches, freelancers, and anyone looking to grow their presence online with authenticity. If you're looking for practical, values-led support, this could be the best digital marketing course for you, especially if you’re launching a passion project, promoting a service, or building a personal brand.

Whether you're a yoga teacher, artist, therapist, maker, or consultant, if you want to connect meaningfully with your audience and market your work with confidence, clarity, and heart, this course will give you the tools to do it.

Introduction
Part 1: Introduction to Digital Marketing
Part 2: Why It Matters Now More Than Ever
Part 3: The Digital Customer Journey
Test Your Knowledge
Key Learning Points Exercise
Module 1: Assessment

Part 1: Designing a Website That Converts
Part 2: Presenting Products with Purpose
Part 3: Creating a Seamless Customer Journey
Test Your Knowledge
Key Learning Points Exercise
Module 2: Assessment

Part 1: Creating Content That Builds Connection
Part 2: Creating a Content Plan
Part 3: Using AI to Map Out Your Content Strategy
Part 4: Writing for SEO and Impact
Test Your Knowledge
Key Learning Points Exercise
Module 3: Assessment

Part 1: How Search Engines Work
Part 2: Finding the Right Keywords
Part 3: On-Page and Off-Page SEO Techniques
Test Your Knowledge
Key Learning Points Exercise
Module 5: Assessment

Part 1: Understanding Pay Per Click Advertising
Part 2: Creating Compelling Ad Campaigns
Part 3: Tracking Performance and Spending Wisely
Test Your Knowledge
Key Learning Points Exercise
Module 6: Assessment

Part 1: Why Email Still Builds Trust
Part 2: Using AI to Craft Powerful Email Journeys
Part 3: Staying Connected Without Feeling Salesy
Test Your Knowledge
Key Learning Points Exercise
Module 7: Assessment

Part 1: Why Video is So Powerful
Part 2: Making Videos That Feel Real
Part 3: Turning Views into Value
Test Your Knowledge
Key Learning Points Exercise
Module 9: Assessment

Part 1: What Does Ethical Marketing Look Like Today?
Part 2: Using AI Responsibly in Your Messaging
Part 3: Prompt Writing Basics
Part 4: Growing and Scaling with AI Support
Test Your Knowledge
Key Learning Points Exercise
Conclusion
Module 10: Assessment

The Digital Marketing Diploma Course will take up to 150 hours to complete, working from home. There is no time limit for completing this course; it can be studied in your own time at your own pace.

This is a Level 3 course and will give you 150 CPD (Continued Professional Development) points.

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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FAQs

There is no time limit for completing your course it can be studied in your own time at your own pace.

All of our courses vary in length but most of our courses will take you between 50 - 250 hours to complete. The length of this course can be found in the Accreditations section above.

Once purchased your course is located in your Learning Centre on our website. Please log in using the same email address that you used when you purchased your course.

You can purchase a printed copy of your course materials at the checkout or from within your Learning Centre at any time after purchasing your course.