The Canine Business Diploma Course is designed for anyone that runs, or plans to run, a dog-focussed business.
Whether this is in canine behaviour, canine holistic therapy, canine nutrition, dog grooming, dog training, dog walking, running a kennel/pet sitting, dog day care, puppy training or something else dog-related, this course will guide you through not only maintaining, but growing, your exciting new business.
Working with dogs your main motivation is the care of the animals that you are charged with and of the owners who bring them to you. It is understandable that the focus may not be so much on the business side of things. It is essential, however, to get this right, as this will enable you to give professional, high-quality care on a larger scale and help others to work in the industry that you enjoy (or hope to enjoy if you are just starting out).
Explicitly created for those who work in canine care, the Canine Business Diploma Course is written in a simple way that won't baffle or confuse and will aid your understanding of areas such as multi-skilling, marketing, growing an online presence, writing, and a great deal more.
You will learn more about your own business by outlining where the business is now, while utilising professional business planning to set up goals for where you want the business to be and the way in which you will achieve this. A template of a fully comprehensive business plan is included for you to use and from which you can start creating your own targets.
Whilst it is good to have a focus in business it is also important to diversify and by multi-skilling you are not only varying your role but also providing additional services to existing customers, whilst also giving yourself the opportunity to gain new clients in a new field, while still focussing on canine care.
You will learn marketing skills to which you will employ to grow your business. We will help you create a marketing plan, which you can use and make it fit your business and grow your business strategically.
We will show you how to use the internet which is a relatively cheap way of gaining exposure and advertising your business and services. The course guides students through a range of online platforms that, when utilised properly, can make a huge difference to the growth of a company. Platforms such as: having your own website, social media, and blogs, along with understanding SEO and CAP codes are all covered here.
We show students about adding an online income to their current canine business. Active income, where business owners swap their time for money, and Passive and Continual Income, where the business creates one thing, which is sold to many clients.
The course covers areas such as insurance, tax (including some helpful quick tips), the paper work need to create a small business, and ways to secure funding. The course finishes with some practical exercises that will help boost your confidence.