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Internet Marketing Strategies for Business Diploma Course

COURSE INFORMATION

Certified Course
Accredited Course
8 Modules
Study Group Access

ACCREDITATIONS

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US$141.37
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Internet Marketing Strategies for Business Diploma Course
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What will you learn?

Internet marketing - sometimes known interchangeably as digital marketing - is an important part of any business strategy, regardless of the size of the company and whether or not they are doing business online. Through this internet marketing course you will learn the many ways to market a business online and how each element works independently and together.

This course outlines what internet marketing is and why it is an essential practice for any business. You will discover the benefits to having an online presence, the importance of implementing an effective internet marketing strategy, what this means, and the various areas of activity within it.

Planning is an important part of any strategy. The Internet Marketing Strategies for Business Diploma Course helps you to define your goals, identify your target customers, figure out what type of campaign you need to develop, and understand the importance of timing your campaigns and monitoring their effectiveness.

Search engine optimisation (SEO) is often misunderstood. It requires understanding and work but it is possible to do well in search rankings. This course explains what SEO is, how it works, and what you can do to improve your ranking.

From the Internet Marketing Strategies for Business Diploma Course, you will learn about content marketing. You will discover what it is and what the benefits are to the business and the consumer. You'll learn what the different types of content are and why you would choose to produce certain types of content, how to know what content to produce for your company, how to plan your content, and ways to measure and refine your work.

You'll discover how social media is used for marketing by businesses and the reasons it has become an important part of marketing strategy. The course covers the influential role of customers in the success of a business's social media efforts and what needs to be considered when choosing the platforms you use. The course also explains what each of the more popular platforms offer and why you should consider paid advertising in social media.

It can be easy to dismiss email marketing as being antiquated, but the Internet Marketing Strategies for Business Diploma Course explains why it is as relevant as ever. The course covers what it is and what the benefits are, the different types of email marketing, and how to build your subscriber list. You will also be provided with tips on how to create an effective e-newsletter and email marketing metrics are also explained.

Affiliate marketing is one of the oldest forms of marketing both online and offline, but one that has grown in tandem with the rapid development of the internet and new media. This course explains what it is, how it works, along with examining affiliate marketing activities and the benefits of the practice - from the perspectives of both the affiliates and the businesses that advertise through them. You will also learn how to start your own affiliate programme and how this incorporates into the larger online marketing strategy.

In addition to improving your organic rankings within search engines, you also have the option to jump the queue, with paid advertising. The Internet Marketing Strategies for Business Diploma Course explains what search engine marketing (SEM) is and how pay-per-click (PPC) works. You will be taught about the 'Quality Score' of your ads and how to create and manage an effective PPC campaign.

Internet Marketing Strategies for Business Diploma Course

Course Syllabus

What will I learn on the course?

Certified Course
Accredited Course
  • Introduction
  • Part 1: Why implement Internet marketing?
  • Part 2: The benefits of Internet marketing
  • Part 3: What is Internet marketing?
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 1 Assessment
  • Part 1: Set goals
  • Part 2: How to choose which Internet marketing strategies to use
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 2 Assessment
  • Part 1: Search Engine Optimisation
  • Part 2: Core components of SEO
  • Part 3: Mobile and Social Media
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 3 Assessment
  • Part 1: What is content marketing?
  • Part 2: What are the different types of content?
  • Part 3: How do you know which content you should create?
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 4 Assessment
  • Part 1: What is social media marketing
  • Part 2: The new role of the customer
  • Part 3: Creating a SMM campaign
  • Part 4: Different social media sites
  • Part 5: Advertising on social media
  • Part 6: Social media metrics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 5 Assessment
  • Part 1: What is email marketing?
  • Part 2: How to build an email list
  • Part 3: How to create an e-newsletter
  • Part 4: Email marketing metrics
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 6 Assessment
  • Part 1: What is affiliate marketing?
  • Part 2: Different types of affiliate programmes
  • Part 3: How does affiliate marketing work?
  • Part 4: How to start your own affiliate programme
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Module 7 Assessment
  • Part 1: What is Search engine marketing
  • Part 2: Creating an effective PPC Campaign
  • Part 3: Managing a PPC campaign
  • Test Your Knowledge
  • Key Learning Points Exercise
  • Conclusion
  • Module 8 Assessment
Who would benefit from the course?

This course has been created for those who wish to fully understand online marketing and how to implement and monitor effective strategies that offer a good return on investment.

By putting the knowledge gained from the course into practice, you can increase your employability or, if you are a business owner, drive your business forward by helping to raise awareness and increase sales but also to enable you to make informed decisions about products, services, customers, the brand, and your competition.

Internet Marketing Strategies for Business Diploma Course
Accreditations

Upon completion of your course assessments, you receive 2 certificates. A certificate from the Centre of Excellence and a CPD certificate displaying the number of CPD points earned from the course.

This course is endorsed by the Quality Licence Scheme. Therefore, upon successful completion of this course, learners can also receive a certificate of achievement from Quality Licence Scheme and a Learner Unit Summary, which lists the details of all the units the learner has completed as part of the course. (This certificate is optional and costs an additional £25).

The Quality Licence Scheme is part of the Skills and Education Group, a charitable organisation that unites education and skills-orientated organisations that share similar values and objectives. With more than 100 years of collective experience, the Skills and Education Group’s strategic partnerships create opportunities to inform, influence and represent the wider education and skills sector.

The Skills and Education Group also includes two nationally recognised awarding organisations; Skills and Education Group Awards and Skills and Education Group Access. Through their awarding organisations they have developed a reputation for providing high-quality qualifications and assessments for the education and skills sector. They are committed to helping employers, organisations and learners cultivate the relevant skills for learning, skills for employment, and skills for life.

Their knowledge and experience of working within the awarding sector enables them to work with training providers, through the Quality Licence Scheme, to help them develop high-quality courses and/or training programmes for the non-regulated market.

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Internet Marketing Strategies for Business Diploma Course
US$141.37
Internet Marketing Strategies for Business Diploma Course
Internet Marketing Strategies for Business Diploma Course
Trustpilot
Certified Course
Accredited Course
13K Users Enrolled
US$141.37