Scale Up: Business Mastery Diploma

“I founded Centre of Excellence with one quiet belief — that real learning, the kind that changes lives, should be accessible to everyone. Fourteen years later, we have served over two million students in more than 150 countries, and I have spent every one of those years learning what actually works. This is the first time I am opening up everything I have built.”

— Sara Lou-Ann Jones, Founder & CEO, Centre of Excellence

I started Centre of Excellence in 2012 as a single mother. No investors. No network. Nothing, really, except an unshakeable belief that beautiful, accessible learning would find the people who needed it.

It did.

Fourteen years on, Centre of Excellence has generated over £50 million in revenue, served more than 2 million students across 150+ countries, and earned over 7,000 five-star reviews on Trustpilot. In 2018, Goldman Sachs presented me with their “Most Likely to Become a Unicorn” Award — the recognition given to the UK business judged most likely to reach a $1 billion valuation.

But here’s what I think matters more.

Alongside building the business, I trained as a Hypnotherapy Trainer and NLP Master Practitioner because, somewhere along the way, I realised that strategy alone is never enough. You already know some of what to do. What’s been missing isn’t another framework. It’s the belief, the aligned action, and the version of you who can actually execute on the vision you’re holding.

That is what we build together. Rigorous business strategy alongside genuine transformational work — a rare combination, and the heart of why this mentorship exists.

The numbers behind the journey:

• £50M+ in revenue, built from the ground up
• 2M+ students across 150+ countries
• 7,000+ five-star Trustpilot reviews
• Goldman Sachs “Most Likely to Become a Unicorn” Award

Most business programmes give you the knowledge and leave you to figure out the rest. This one gives you everything: the strategy, the systems, the resources, and the inner work to turn your vision into a thriving business.

By the time you graduate, you'll have:

• A digital product validated, priced, and ready to launch, built around exactly what your audience wants
• A complete roadmap for your course, offer, or flagship product, from the very first module to the moment the sale lands
• A growing email list that brings you new subscribers every single week
• A roadmap to 30 income streams worldwide
• A diversified product portfolio, your expertise transformed into courses, Kindle books, audio programmes, and digital products that earn while you sleep
• 4 strategic partnerships ready to unlock entirely new audiences
• Your complete 2-year business growth plan, built alongside Sara
• And something no business course alone can give you: the unshakeable belief that this is not only possible, it is already on its way to you

Week 1 (23rd September) — Define Your Product

You'll finally stop second-guessing and start building. Sara works through the full decision framework with you personally, so that by the end of your very first week together, you know exactly what you're creating, exactly who it's for, and exactly why it will sell. No more going around in circles. Just clarity, direction, and momentum.

Week 2 (30th September) — Build Your Database & Where to Sell Worldwide

This is the week your business stops being local and starts thinking global. Sara hands you the exact methodology she used to grow Centre of Excellence's database into the millions. The audience research, the surveys, the lead magnets, the content engine that builds your list while you sleep. You'll leave this week with a live system already running and a multi-platform strategy designed to reach the world.

Week 3 (14th October) — Diversify Your Product Range

The revenue streams you're missing are already inside you. Sara helps you see what you can't yet see: the Kindle books, audio programmes, digital downloads, templates, and licensed content hiding inside the expertise you already have. You'll walk away with a complete product portfolio mapped out and ready to build, all from the knowledge you've already spent years accumulating.

Week 4 (21st October) — Partnerships That Multiply

Imagine waking up to entirely new audiences discovering your work, without spending a penny on advertising. That's what the right partnerships do. Sara shows you exactly how to find them, approach them, and create offers they can't say no to; the same strategy that took Centre of Excellence into 150 countries. By the end of this week, your first four partnerships will already be in motion.

Week 5 (28th October) — Your 2-Year Growth Plan

This is where your vision stops feeling like a dream and starts feeling like a plan. Sitting alongside Sara, you'll build your complete business strategy for the next two years. Revenue targets. Product roadmap. Team structure. The milestones that keep you accountable. You'll finish this week holding a plan so clear and so grounded that success feels not just possible, but inevitable.

Week 6 (4th November) — Step Into Your Power

This is the week that transforms everything. Drawing on her qualifications as a Hypnotherapy Trainer and NLP Master Practitioner, Sara will guide you through a deep transformational session: releasing the limiting beliefs that have quietly held you back, shifting you onto a new timeline, and activating the version of you who can execute everything you’ve built over the previous five weeks. This is where business mastery meets genuine inner transformation. You’ll feel the difference immediately.

Week 7 — Graduation 

This is the moment everything you have built becomes real. You showed up, you did the work, and today we honour who you’ve become. Sara will present your certification to you personally, and together, your cohort will close with a manifestation ceremony that anchors the new timeline you’re stepping onto. Every time your future self wavers, it will be there to remind you.

The Scale Up: Business Mastery Diploma runs across six live Zoom sessions, every Wednesday from 11am–1pm BST:

• Wednesday 23rd September 
• Wednesday 30th September 
• Wednesday 14th October 
• Wednesday 21st October 
• Wednesday 28th October 
• Wednesday 4th November

Each session is two hours of live, direct work with Sara. No recordings to catch up on later. No passive watching. This is a small, intentional gathering, and you'll want to be in it.

You have the expertise, the drive, and the vision, but somewhere between where you are and where you want to be, something has been missing. This programme was built to fill that gap.

Whether you’re a founder ready to stop playing small, a coach or consultant who’s done trading time for money, or an entrepreneur who knows their knowledge could reach so many more people, this is where everything changes. 

The people who join this cohort are the ones who are truly ready, and if you’re reading this and feeling that pull, the chances are that means you.

This programme has been stacked with every resource, template, and piece of support Sara wishes she'd had at the beginning. Total value over £10,296, yours for £1,997 as a founding cohort member.

• 6 live mentorship sessions with Sara, 90 minutes of teaching and 30 minutes of direct Q&A.
• Your Scale Up: Business Mastery Diploma certification via Centre of Excellence
• A beautifully designed certification, personally signed by Sara and posted to your door in a frame-worthy presentation
• A digital certificate version for LinkedIn and your website
• Your place in the Scale Up Founders Registry
• Lifetime membership of the Scale Up community
• Founding-member pricing on every programme Sara creates
• A private cohort community on WhatsApp, active throughout the programme
• Accountability partnerships with weekly templates, extending 90 days post graduation
• A complete template library including audience surveys, sales page frameworks, launch emails, partner outreach scripts, and 90-day plans
• The CoE Multi-Platform Distribution Matrix
• Free lifetime access to 10 Centre of Excellence courses, handpicked to support your scaling

There are many programmes that will teach you business. There are many that will teach you mindset. Rarely will you find one where both live in the same space, taught by someone who has actually built the business being described. This is that programme.

1. Lived, not theoretical

Every framework Sara teaches has been built, tested, and refined on a real business serving 2 million customers. You’ll be learning from someone who wrote the playbook, in real time, with real stakes.

2. Business meets the inner game

Week 6 is where this programme becomes genuinely rare. Drawing on her qualifications as a Hypnotherapy Trainer and NLP Master Practitioner, Sara will release the limiting beliefs that have quietly held you back and activate the version of you who’s ready to execute on everything you’ve built. This is where your foundation becomes unshakeable.

3. Global from the very first week

Most programmes teach you to launch a single offer in a single market. This one teaches you to build a business with multiple income streams worldwide. That is what creates true freedom. That is what future-proofs everything you’re building.

This is the only time this price will exist. The founding cohort is priced at £1,997, rising to £4,997 from cohort two onwards. Founding members also receive benefits no future cohort will, including lifetime alumni community access and founding-member pricing on every programme Sara creates after this one. If the timing feels aligned, it's because it is.

Option 1 — Pay in Full: £1,997 (recommended)

The pay in full option is the best value and the simplest way to secure your place. One payment of £1,997 confirms your place immediately and locks in priority access to every future programme Sara creates.

Option 2 — Payment Plan: 3 × £800

For those who prefer to spread the investment, a payment plan of three monthly instalments of £ is available, totalling £2,400. All instalments are pre-authorised at signup, with your first payment processed immediately and the following two auto-charged on the 1st of each subsequent month. Your place is fully secured from day one.

Please note: Early-bird pricing ends 1st October.